Its the same for businesses too, the advertisements that they have fought tooth and nail to launch this Christmas have hoped to bring festive profits. But what does make a truly great Christmas advert? Is it the characters, the type of music or a mixture of both.
Characters - Obviously Santa is bound to appear some where in the advert, but advertising firms are continually switching to celebrities to endorse there products. Take Tesco's and Whsmiths approach to advertising. Using celebrities status of dawn french (Tesco) and JLS (Whsmiths).
Music - Every knows when it is Christmas when the Coca Cola advert is first shown on TV, the soundtrack "The Holidays are coming" is the first sign that Christmas is upon us.
Products - Obviously a Christmas advert has to feature Christmas related products and services. What better way to demonstrate this is high street retailer boots showing a selection of Christmas products.
Location - Somewhere snowy or some place in front of the fire is bound to attract a plentiful audiences. Great examples of this have been proven in many great adverts. John Lewis for example feature the great British Christmas shopping experience.
Wishing You A Very Merry Christmas
&
A Happy New Year
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