It appears that Christmas is
in full swing with the Halloween outfits packed up its time to dust down the
Christmas box of treats and decorations. No doubt you will have seen the
constant stream of supermarkets and department stores gaining air time in their
battle to get your money this Christmas.
One advert that in my mind
marks the start of Christmas is the John Lewis advert. With strong stance
on togetherness and unison John Lewis has many created living room
memories and even propelled newly signed artists to the top of the chart list.
Amazingly soundtracks recorded for John Lewis TV commercials have already sold more than 1
million units since 2009 .
This years advert showcases
the need of togetherness showing the lengths and breadths that people will go
to give gifts this Christmas. The soundtrack of the advert is sung by a relatively
unsigned Gabrielle Alpin,
to the lyrics of power of love, this is sure to kick start her music career.
Marketing Director of John
Lewis Craig Inglis, said that whilst last years advert was an instant success this
years advert still packs in that heart felt seasonal cheer 'We know that our
customers put real effort into finding the perfect gift for their loved ones at
Christmas. This year’s ad brings that to life, with a creative twist.'
art of the John Lewis Partnership group includes Waitrose and whilst the John Lewis advert is the creative one this year Waitrose's is more subdued. Brand
Ambassadors Heston Blumenthail and Delia Smith present a heartwarming but budget
conscious open film setting that focuses on donating to charity organisations this Christmas.
Whether or not both these
adverts will ring the cash registers in the stores remains to be unknown just yet, but what
is for sure is that they have certainly put their mark on Christmas this year.
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