Taking a break from the blog lifestlye

Dear Valued Blog Followers

My blog was an ideal way to share my experiences throughout my placement year. Having completed my placement year and continuing back into a full time programme, I believe it is crucial that my focus is entirely on that.

It isn't to say that I won't blog. I want to keep you interested, updated, ammused on my lifestyle and opinions and thoughts. I have decided to now blog on a monthly basis rather than a weekly basis.

I hope you are not too disheartned, I will be back before you know it I will be back, writing articles and and vouching my opinions once again.

Thanks for following.

Flipper

The wide world of Blogging!

The Internet is a wonderful place, full of information and useful advice. Since the evolution of the Internet many years ago we can now browse, read, purchase information in a matter of seconds it's at our finger tips.

Blogs are excellent tools to enable the development of such information and in particular people who write blogs tend too comment not just on the facts but also on their opinions. A blog post can take many different shapes, sizes and content structures. Whether your into Football, Art, or something niche there will always be something out there for everyone.

The area in which blogs live in a social media context is called a blogosphere. The term implies that blogs exist together as an entity or as a social network in which everyday authors can publish their opinions.

I was reading an article from which the picture below was sourced, within it there were some relevant and interesting statistics relating to the blog industry:

• Blogpulse track more than 150 million blogs currently with the Huffington Post rated as the best blog out there on the market. According to Jeff Bullas he suggests that the sucess of Huffington Post, a blog started by Arianna Huffington, co founder of the Huffington post, is based on a number of factors, mostly to do with their passion, and she suggests that the reason why she started her blog was for the ability for people to make a difference on the Internet by just pure persistance and passion.

• The majority of blogs are focused around an important hobby or interest. Furthermore the average age of bloggers are around 35 - 44, often these people have defined career goals or may be stay at home mums wanting to keep busy.

• Further evidence shows that the blogging culture is most popular among males (67%). Readwriteweb suggest this maybe due to the fact that more men may work in a computer/IT related environment.

• Most blogs are updated on a tri-weekly basis. Keeping people in the know about a particular interest or hobby or updating your experiences is key in keeping your followers interested. According to Howtospotter, 2010 the main reason why blogs fail is because lack of unique, quality information that continues to flow to it.

• Japanese is the most common blog language closely followed by English. Although this is quite surprising, according to Global Voices online "Since the time that Manabe Kaori, who has been called the first Blog Queen, it has because the dominant culture and norm". A more concrete suggestion of the larger percentage in particular, Ichiro explains that Japanese is the country of writing. Japanese have long been writing diaries, journals etc and so this continued trend has followed into their blogging lifestyle.

• With the most number of blogs widely distributed around the east coast of America in particular New York and Boston. This further demonstrates their culture and online lifestyle.

Source: Wallblog

Blogging isn't something which you start up once and just forget about. For someone it is often a full time job generating enormous revenues from advertising and other media. If you use it wisely much of the information can be beneficial to others.

Have you got a blog? Interested in starting your own blog but don't have any inspiration or guidance on what to write. Send me a message and hopefully I will be able to help you.

The Tetley Tea Folk are back!

The Gaffer and Sydney are back and have made a revolutionary return to our screens. Not since 2001, have they been seen before and tonight they made a revolutionary come back during the advert break for Coronation street.

Gaffer, Sydney, Archie and Clarence used to be a mainstay of Tetley's advertising in ads such as this from the 1980s:

The campaign is targeted to highlight the health of tea and make aware the value of tea in our daily lives. In recent years Tetley has seemed to lost out to its superior Unilever's PG Tips dominating the sale of tea over the last 9 years.

According to Marketingmagazine, the teaser campaign (shown tonight) is to be followed by a "Nostalgic, emotional, tearjerker of a TV ad"

Here is the advert in full.



The use of nostalgia is something that we yearn for in the past, of course different people have different memories of their past. The use of nostalgia in advertising is nothing new and has been around for ages and often Marketeers bring back characters of our childhood to use in their ad's. These are just a few examples of recent adverts featuring nostalgia.

Specsavers: Most recently Virgil and Postman Pat appear highlighting that you should have gone to specsavers.

Marmite: The use of Paddington Bear to promote the latest squeeze bottle of Marmite caused somewhat confusion, to the bears favourite marmalade.

Quaker Oats: The use of Camberwick Green's Windy Miller for some brings back distant memories of the famous puppet character used in the childhood series from the 1980's.

Can you think of any other advertisements that have brought successful TV Characters back to life?